In May 2014, I had the pleasure of working on the redesign of Motrin.com with JWT Canada.
During the project, I completed 18 revisions of wireframes, several concepts for an Unstoppable Moms campaign microsite as well as create a 100 page functional Specifications document, detailing every link, behaviour, state and function of the site.
Unstoppable Moms campaign page (2014)
Two concepts were created for an Unstoppable Moms campaign microsite, which would also serve as a video archive of past contest video submissions.
Ultimately it was decided that the campaign have it’s own page within Motrin.com, featuring embed video from the campaign’s YouTube channel and links to the campaign’s Facebook page.
